Sal Longo’s Catalog Startup Tips

Since he co-founded Northern Safety when he was just 20 years old, President Sal Longo says he had to learn everything the hard way, finding everything out for himself. Here’s some advice he wishes he’d known then:

• Go to conferences and meet as many people as you can. First, you’ll meet some of the best consultants at industry events, and second, you’ll meet seasoned catalog veterans who can share their expertise. Learn as much as you can.