Safely Ahead of the Game

Sales per channel: 20 percent Web; 30 percent outside sales; 50 percent catalog/telesales

Annual sales: $120 million (est.)

Printer: Press of Ohio, Transcontinental of Canada and Quebecor

List manager: MeritDirect

12-month housefile: 225,000&000;&000;

Tracking Northern Safety's Sales

2002 - $39.5 million