Safely Ahead of the Game

About Northern Safety

Headquarters: Frankfort, N.Y.

Year founded: 1983

Merchandise: safety and industrial supplies

Price point range: $3 to $3,000

Average order size: $250

Annual circulation: About $7 million

Mailings per year: 32

# of SKUs: 20,000

# of employees: 310

Customer demographics: top 10 SIC codes, e.g., agriculture, construction, manufacturing, utility and mining