Running a Small Catalog Business: How to Plan & Trust Others

In addition, Ruma’s staff makes up to three phone calls to customers who’ve bought baskets over the past year.

11. Test test test. “We’ve placed an ad in the Boston Globe and discovered the results weren’t positive,” Ruma said on the merits of testing before investing too much in any marketing programs. “We also placed on ad in Clipper magazine and results there weren’t positive either.”