Running a Small Catalog Business: How to Plan & Trust Others

8. Sell sell sell. “A lot of sales cover a lot of sins,” Ruma said. “Keep selling.”

9. Use outside consultants. There’s nothing wrong with searching for outside avenues to help you with your business decisions, he pointed out.

10. Promote promote promote. Ruma’s constantly promotes to its housefile customers by sending gifts to its best customers, sending out monthly e-mails and timely postcards, giving out Boston Bruins hockey tickets to its best customers, sending them Valentine’s Day gift baskets, and sending them cards and candy on St. Patrick’s Day, among other promotions.