Running a Small Catalog Business: How to Plan & Trust Others

6. Make changes to increase sales. Ruma’s recently expanded its page count from 24 to 32 pages, Ruma said and bumped up the book’s trim size to increase sales.

7. Make full use of industry organizations. Ruma makes the most of the organizations he belongs to, such as NEMOA, the Vermont/New Hampshire Direct Marketing Group as well as such user groups as Mail Order Manager (MOM).