Running a Small Catalog Business: How to Plan & Trust Others

3. Hire competent employees and keep them. “Keep your mouth shut,” he advised, “and don’t micromanage them.”

4. Create a company manual. Cross-train employees.

5. Read read read. “I read articles [about the catalog trade],” Ruma pointed out, “and file them in a binder for future reference. He recommends the book, “Positively Outrageous Service,” by T. Scott Gross (Warner Business Books, 1994). “I had all my employees read that book or view the DVD.”