Running a Small Catalog Business: How to Plan & Trust Others

For many years, Jim Ruma, founder of the Ruma’s Fruit & Gift Basket World catalog, was a self-described “one-man band.” Eventually, however, as his company grew, he had to “let go” and allow employees to run the daily operations so he could plan the company’s next level. In a presentation Ruma gave during the recent NEMOA conference in Cambridge, Mass., Ruma outlined several tips for other entrepreneurial catalog owners also looking to take that next step.