Roundup of Holiday Sales
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Fruit cataloger Cushman's reported a significant sales increase of 40 percent. "The fall [season] was slightly behind projection, but December made up for it all," says Eileen Schlagenhaft, catalog marketing director. "We ended the holiday season above projection." Cushman's also enjoyed a 3.5 percent increase in average order size.
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- Companies:
- J.C. Penney
- Levenger
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