Roundup of Holiday Sales

Levenger's online holiday sales increased 22 percent, and the e-commerce channel accounted for more than 40 percent of the cataloger's 2003 orders. "Consumers don't want to talk to a person," says Tracy Lamb, director of marketing. "[Customer surveys show] they want to shop online."

Levenger also recorded a 5 percent increase in catalog sales. And although that was below plan, the company did enjoy higher average orders this year.