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Bill Spaide
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When it comes to information technology, what are catalog companies spending and why? This article describes what we discovered after undertaking an IT ShareGroup study of 22 catalog companies.
On average, IT costs typically represent 1.8 to 2.2 percent of net sales for catalogs. These data provide a good base against which to measure your IT expenses in terms of efficiency, application development and technology. For example, they can help you answer the following questions:
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