Ross-Simons' Davis on Why Slim Jims Are in Jeopardy

In its place, suggest that the Postal Service make a simple rule change, which would provide the catalog industry the same mail saturation benefits the magazine industry currently enjoys. If we can change the flat mail saturation threshold to qualify for ECR rates from 10 pieces to six pieces, the catalog industry should save 33 percent on marginal mail pieces. And it will actually increase its mailings of catalogs.