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Bass’ take: "I give this a thumbs up, especially for a company like QVC. It allows consumers to shop without having to be in front of their TV set all the time."
Myers’ take: "I give this a thumbs down. I think it's important to have a website that can be delivered across all mobile devices, as opposed to building apps for specifc devices like an iPad. To me, it's a bad use of time."
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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