From the NRF BIG Show: 8 Innovations in E-Commerce, Part 2

By Melissa Campanelli

6. QR Codes. These 2-D codes, which are becoming very popular in the retail space, can be read by smartphones with a camera. Mooney discussed a Ralph Lauren QR code application that allows mobile device users to scan a code from select magazines ads, store window displays, among other places, and be linked directly to Ralph Lauren's site.

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People:
Bill Bass
Kelly Mooney
Myers
Ralph Lauren QR
Tobi.com

Places:
Japan
New York City

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.