From the NRF BIG Show: 8 Innovations in E-Commerce, Part 2

In yesterday's edition of The ROI Report, we featured the first four of the eight concepts, which included contributed merchandising, interactive shopping, on-site conversations and e-commerce everywhere. Here are the last four, along with Bass’ and Myers’ takes on them:

5. Virtual fitting room. Mooney discussed a relatively new shopping application called Fashionista, available at apparel retailer Tobi.com, which brings together augmented reality, motion capture and social networking to create a virtual fitting room where you can "try on" items — and hopefully do away with the disappointment of getting a dress, shirt or sweater that's totally wrong. With just a few clicks of the mouse, Fashionista lets online shoppers get a sense of how they'd look in the clothes they're browsing online, then allows users to share images of themselves with friends on Facebook to get feedback on fashion dos and don'ts.