From the NRF BIG Show: 8 Innovations in E-Commerce, Part 2

How the online shopping experience has changed since the birth of e-commerce was the focus of a lively session at the National Retail Federation's BIG Show in New York City this week.

Kelly Mooney, president and chief experience officer at the digital marketing agency Resource Interactive; Bill Bass, president of Charming Direct; and Bob Myers, CEO of Sheplers, teamed up to discuss eight innovative concepts currently being deployed by retailers to help them increase marketing effectiveness, enhance customer experiences and harness social commerce.