#ROIChat, A Weekly Twitter Discussion: When Will Mobile Payments Catch On?

Welcome again to #ROIChat, a weekly Twitter discussion highlighting the latest trends and most profitable practices in the cross-channel retail industry. Every Tuesday I ask a question and include the #ROIChat hashtag. To join the conversation, simply use that hashtag in your response. It’s as easy as that!

There’s a lot of hype surrounding mobile payments, but is it just that? In general, consumers have been slow to embrace the technology. With no definitive leader in the mobile payment space, the fact that there are so many options available to consumers only seems to add to the confusion. And let’s face it, is it really that much easier to pay with a phone?

What do companies like Google, PayPal and the like have to do to convince consumers to put away the plastic and pull out their mobile phone? Head over to Retail Online Integration's Twitter page to join the discussion. We'd love to hear from you!