#ROIChat: Fashion, Technology and the Future of Retail

Happy Tuesday folks, welcome to #ROIChat. For those of you who don’t know, Retail Online Integration runs a weekly Twitter discussion that focuses on the latest trends and most profitable practices in the cross-channel retail industry. To join the conversation, simply check out our Twitter page and respond with the #ROIChat hashtag. It’s as easy as that!

Tadashi Yanai, CEO of Uniqlo’s parent company, Fast Retailing, is incorporating technology not just into the promotions of his company’s products, but also into the products themselves. Uniqlo partners with high-tech suppliers to develop clothes made from fabrics like HeatTech, which “creates heat to warm you up and keep you warm.” Uniqlo’s technical approach to fashion has made it one of the most successful retailers in the world.

Will Uniqlo’s success have an affect on the future of retail? Head over to Retail Online Integration's Twitter page to join the discussion!