#ROIChat: Fashion, Technology and the Future of Retail

Tadashi Yanai, CEO of Uniqlo’s parent company, Fast Retailing, is incorporating technology not just into the promotions of his company’s products, but also into the products themselves. Uniqlo partners with high-tech suppliers to develop clothes made from fabrics like HeatTech, which “creates heat to warm you up and keep you warm.” Uniqlo’s technical approach to fashion has made it one of the most successful retailers in the world.