#ROIChat, A Weekly Twitter Discussion: Showrooming During Black Friday

By Alex and Er Schwartz

Still, big-box stores are going to have to deal with “showrooming” — i.e., when in-store shoppers use their smartphones to identify cheaper deals online and then make their purchases elsewhere. What can retailers do to offset the effect of showrooming during Black Friday? To join the conversation, simply chime in on our Twitter page with the #ROIChat hashtag.