#ROIChat, A Weekly Twitter Discussion: Mobile Sites vs. Stand-Alone Apps

Welcome to #ROIChat, a weekly Twitter discussion looping in the latest trends and most profitable practices in the world of retail. To join the conversation, simply chime in on Twitter with the #ROIChat hashtag. It’s as easy as that!

Most retailers today have developed mobile-optimized websites that perform the same functions as their desktop counterparts. Personally, I like shopping via a mobile browser because it gives me the option to open up multiple tabs to compare prices, styles and whatever else I need to look at before purchasing the perfect pair of pants that may or may not fit.

Is a well-designed and functional mobile site enough for retailers, or have stand-alone apps become a necessity in this ever-expanding mobile world?

Bring your best ideas, most relevant articles and favorite blog posts to share with the group. Head over to Retail Online Integration's Twitter page to join the discussion!