#ROIChat, A Weekly Twitter Discussion: Mobile Sites vs. Stand-Alone Apps

Welcome to #ROIChat, a weekly Twitter discussion looping in the latest trends and most profitable practices in the world of retail. To join the conversation, simply chime in on Twitter with the #ROIChat hashtag. It’s as easy as that!

Most retailers today have developed mobile-optimized websites that perform the same functions as their desktop counterparts. Personally, I like shopping via a mobile browser because it gives me the option to open up multiple tabs to compare prices, styles and whatever else I need to look at before purchasing the perfect pair of pants that may or may not fit.