#ROIChat, A Weekly Twitter Discussion: Mobile Commerce Trends

Welcome again to #ROIChat, a weekly Twitter discussion looping in the latest trends and most profitable practices in the world of retail. Every Tuesday I ask a question and include the #ROIChat hashtag. To join the conversation, simply use that hashtag in your response. It’s as easy as that!

According to a study done by comScore, four out of five smartphone owners use their device to shop. In the ever-changing world of mobile commerce, it’s not enough for retailers to simply replicate their online experience on a mobile device. As technology evolves, so too must marketers.

Which mobile commerce trend(s) do you see having the greatest impact for retailers in the coming years? Bring your best ideas, most relevant articles and favorite blog posts to share with the group. Head over to Retail Online Integration's Twitter page to join the discussion!