#ROIChat, A Weekly Twitter Discussion: Let’s Talk Facebook ‘Collections’

Happy Tuesday folks, welcome to #ROIChat. For those of you who don’t know, Retail Online Integration runs a weekly Twitter discussion looping in the latest trends and most profitable practices in the world of retail. To join the conversation, simply check out our Twitter page and respond with the #ROIChat hashtag. It’s as easy as that!

Facebook is taking the next step into e-commerce with its “Collections” feature. The idea is this: brands you “like” on Facebook will post their products in your news feed, giving you the option to “want” or “collect.” Based on which verb you click on, that product will be shared by you in one of several ways.

Based on what you’ve read or heard about Facebook Collections so far, what’s your initial impression? The question I’ve heard most folks asking is will Facebook “Collections” kill Pinterest? What do you think? Head over to Retail Online Integration's Twitter page to join the discussion!