Rock/Creek Outfitters Generates Leads Via Twitter

By Melissa Campanelli

Outdoor gear and apparel retailer Rock/Creek Outfitters used Twitter's Lead Generation Cards in a Promoted Tweet campaign last year to capture the email addresses of people who entered a drawing to win a free pair of Chaco sandals.

The campaign realized a 4.6 percent engagement rate and generated over 1,700 new email contacts in less than one week.

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Melissa Campanelli

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Customer Acquisition: Rock/Creek Outfitters Generates Leads Via Twitter