Robust Conference Bucks Downward Trend

In another session, a representative from Green Mountain Coffee went into great detail (see related story) on how it's become an environmental stalwart while making sure its customers know how environmentally friendly it is.

On the exhibit floor, the widening array of vendors — most notably a good number of e-commerce software solutions providers and e-fulfillment providers — illustrated how much further marketers can take their e-commerce-related efforts. The broad array of general e-commerce solutions providers and Web hosting platforms has been succeeded by assorted subcategories, offering not only e-commerce software, but also saved customer data solutions, product reviews processing, e-mail creation and transmission services, among others.