Robust Conference Bucks Downward Trend
By
Paul Miller
and All About Roi
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Retailers focused too heavily on store expansion and real estate deals, and not enough on emerging Web 3.0 advancements, also are going to come up short. In one session, the sports apparel marketer and manufacturer Under Armour described how it keeps up with its primary audience of teenage athletes on many levels, both online and off, always keeping the ball in consumers’ courts rather than flooding them with advertising.
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- Companies:
- Internet Retailer
- Places:
- Boston
E
Paul Miller
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All About Roi
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