Robust Conference Bucks Downward Trend

The marketers I met or whose stories I heard about are more focused than ever on communicating with their customers in newer ways. For starters, the explosion in social media and SMS (i.e., texting) has dramatically changed how many consumers, most notably younger adults, interact. Then consider the simple fact that they can scoot through the commercials on TV with their DVR remotes. Add it all up and you have a growing portion of consumers who simply don’t want mass advertising anymore. They want to access brands in their own time, at their own paces and in their own ways. They don’t want to conform to communicating with you on your time.