Robust Conference Bucks Downward Trend

It’s obviously been a long time since merchandise sellers stopped relying on single channels, namely catalogs or stores. But if there’s a true, so-called “traditional” multichannel marketer — one that focuses on a single classic channel, then blends in a Web store, e-mail marketing and search — I came away from this event with the realization that that particular business model is actually becoming outdated, too.