Case Study: Road Runner Sports Keeping Pace

“Broadvision gives us the ability to analyze and personalize the feel and look of what they see,” says Ness. “We are expecting to see increases in average order values and conversion—it is a 100-times better upsell than we can do on the phones.”

RRS’s growth, he says, has exceeded his expectations. And even though he could sell the business for many millions, Gotfredson says he intends to continue guiding the company and expanding the way it reaches customers, such as its creation of an online store for Walking magazine.