Road Runner Sports drills deep into its customer files to provide rewarding direct marketing

By Melissa Sepos

“We offer over 20 styles of shoes in which the shoes are not made any more but for Road Runner Sports,” says Ness. “We are able to have vendors continue to make our best selling shoes. It has to hit a consistent sales figure to remain a Classic, at least 700 pairs sold a month. We still offer the Brooks Chariot, which was first announced in 1981.”