Case Study: Road Runner Sports Keeping Pace

The company’s customer base is not just runners, it is also the running equipment vendors: Asics, Saucony, Brooks, and many more. Running shoe manufacturers have little direct contact with runners, and operate on smaller budgets than a behemoth like Nike. RRS provides vendors with a direct selling line to the customer, offering them valuable feedback about consumer needs. Fitness Runner provides updates on the latest shoes and running news. While the publication doesn’t sell directly, as the second largest running magazine in the nation it certainly has influence.