Case Study: Road Runner Sports Keeping Pace

RRS uses all these sources to reach customers, address their concerns and to fulfill product needs.

While its roots are in shoes, it also sells socks, running foundations, leggings, shirts, suits, shorts, pants and watches. It also carries ancillary products such as energy bars, vitamins, books, electronic running logs, stretching tools, hats, sunglasses and portable stereos. And RRS has created its own line of products, which are typically lower priced than brand name items but use the same high-tech fabrics and technology.