Customer Retention: Rite Aid Promotes Loyalty With Improvements to its wellness+ Program

Also beginning in January, there are now three tiers of savings and rewards wellness+ members can achieve. Adding to its gold and silver tiers, Rite Aid has created a bronze tier for members who reach 250 points in a year. Bronze tier members receive 10 percent off all Rite Aid-brand products every day as well as a one-time 10 percent off shopping pass for use in-store. The silver and gold tier point levels will remain at 500 and 1,000 points, respectively. Upon reaching 500 points, members receive 10 percent off all nonprescription purchases every day. Gold members receive 20 percent off all qualifying nonprescription purchases every day.