Customer Retention: Rite Aid Promotes Loyalty With Improvements to its wellness+ Program

Rite Aid has incorporated changes to its wellness+ loyalty program aimed to deliver even more value to its most loyal customers. This January Rite Aid debuted Load2Card, a coupon management program that enables wellness+ members to save, manage and redeem Rite Aid and manufacturer coupons available online via their wellness+ card. Members can load an average of more than $100 in savings directly to their wellness+ card. The coupon savings are automatically deducted from applicable purchases when a wellness+ card is scanned at checkout (paper coupons will continue to be accepted).