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Some consumers have also complained about the limitations of using Apple Pay when making in-app purchases, while others have had issues with using all of the features of Apple Pay, such as being able to check out without being signed in. Target, for example, only lets users pay for one item at a time using Apple Pay. If they want to purchase several items, they have to add them to their shopping cart and sign in with a Target account.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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