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One shopper quoted in the Mac Rumors article speculated that the move might have been because Rite Aid was an early supporter of Wal-Mart-backed MCX’s CurrentC and that rival Walgreens is a major Apple Pay supporter. Rite Aid has given marketing support to MCX for years, so it’s unclear how that would explain the reversal, the Mac Rumors article said. However, Rite Aid made the decision to embrace Apple Pay long after it supported MCX.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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