Rich Media, Personalization Key Loyalty Builders for E-Tailers
- site automatically recalls billing and shipping information (73 percent of those who shop online more than once a month versus 59 percent of those who shop online only once a month);
- site recognizes you when you come back to visit (68 percent versus 52 percent);
- website remembers personal preferences, such as shoe size, aisle seat on an airplane, etc. (57 percent versus 43 percent); and
- product recommendations are made based on items that you've already purchased (55 percent versus 41 percent).
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