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Joe Keenan
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Less = More
Autotarget’s RFM segmentation significantly reduced the number of Eastwood’s customers receiving e-mails. With revenue goals for each campaign, Kosciewicz didn’t believe a “skinnied-down” list would suffice. But the first test e-mail sent in January 2008 quelled those concerns. (See “Results.”)
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- People:
- Peter Kosciewicz
- Places:
- Pottstown, Pa.
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