Case Study: RFM Analysis Strengthens Eastwood's E-Mail Marketing Program

“As reputation scores became more important, the relevancy of our e-mails, the frequency with which they were clicked through, the number of opt-outs and spam complaints became more important,” says Kosciewicz (who left Eastwood last October for a similar position at Witmer Public Safety Group, but was authorized to discuss the program with Catalog Success).