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Joe Keenan
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Problem: Eastwood, a catalog/multichannel retailer of tools and supplies for customizing and restoring motor vehicles, sought to drive greater revenue and profits via e-mail marketing while reducing costs.
Solution: It partnered with an e-mail service provider for its RFM predictive analytics software.
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- People:
- Peter Kosciewicz
- Places:
- Pottstown, Pa.
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