Rewriting the Rules, Again and Again

The positive of this is that these companies have their multichannel machines working effectively and efficiently, knowing at all times what each channel is doing. But there’s a negative: If you want to get get a good middle- to upper-management position with a catalog/multichannel/direct marketing company today, you’d better know how each channel works, forwards and backwards, even if you came into it only knowing about one particular channel.