Rewriting the Rules, Again and Again

3. Talent: Another more recent phenomenon, fewer catalogers seek out online experts to run their e-commerce businesses. Instead, now they need individuals with hybrid backgrounds, in marketing, e-commerce and to an extent, information technology.

In the Web’s early days, catalogers developed separate e-commerce departments. But the wise companies today have long since broken down the silos that kept catalog departments from coordinating with e-commerce departments and retail departments.