Revving Up B-to-B Catalog Effectiveness

“Even familiar design rules need to be applied with an understanding of a page’s selling objectives,” Blum added. For example, most designers know that a photo of a person “has the power to increase the time spent with a page,” she said. “But placed incorrectly, with no connection to the sales message, that photo might actually be a harmful distraction, overpowering the product and key copy.”