Reviving the Retail Store Atmosphere

By providing a differentiated in-store experience, implementing upheld e-commerce tactics and fully utilizing an omnichannel marketing approach, retailers can successfully motivate in-store purchasing. Relying on the power that is online communication, while also playing up the strengths of brick-and-mortar (e.g., instant gratification, helpful sales assistance) can effectively slow down, or even reverse, showrooming, helping to grow overall customer loyalty and drive higher retail sales.