Reviving the Retail Store Atmosphere

Compelling Incentives
Promotions are used as a traffic driver for e-tailers, but in some cases they can work even more effectively in brick-and-mortar environments. In-store promotions appeal to today’s shoppers, as they can be more flexible and simpler than online promotions, and, most importantly, can deliver on instant gratification expectations. Eliminating the need for proof of purchase and the subsequent delayed payment or reward is yet another benefit over online, and another reason for shoppers to conduct their business in-store.