Back in the Dough

5. Invested $1 million in new operations software to control inventory at every step in the process, including informing customers in customer service situations as to the status of their order. The company bought Microsoft’s Dynamics AX 4.0 business software and implemented Junction Solutions’ Multi-Channel Re-tail (JunctionMCR), Food & Beverage (JunctionF/B) and Business Intelligence (JunctionBI) programs. The systems have allowed Mrs. Fields Gifts to streamline retail processes, gain real-time information and meet compliance and safety requirements in its bakeries.