Back in the Dough
Revitalized catalog mixed with a focus on company roots spurs turnaround at Mrs. Fields Gifts
3. Implemented a nightly matchback process, in which online orders are matched back against the company’s outbound marketing techniques, namely its catalog and other forms of direct mail. The company then credits the marketing channel that most likely stimulated the order.
4. Nightly deduping at the data warehouse — pulling together and aggregating customer records to help understand the purchase history and true activity of customers.
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