Back in the Dough
Revitalized catalog mixed with a focus on company roots spurs turnaround at Mrs. Fields Gifts

By
Joe Keenan
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“In general, it seems to me that the place they’re in right now is a pretty good place,” Clement says. “They got their control issues back, and they have the ability to measure results and make good decisions. And operationally, it’s in a much better position. There’s considerable room for growth, both in consumer and business-to-business gifts.”
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