Back in the Dough
Revitalized catalog mixed with a focus on company roots spurs turnaround at Mrs. Fields Gifts
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Joe Keenan
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Room for Growth
Much of the foundation has been laid for future success at Mrs. Fields Gifts. Circulation has grown steadily to nearly half the level it was prior to the 40 percent cut with no signs of stopping in sight. And there’s plenty more that Berglund and his staff have on the agenda. Chief among those concerns is fulfilling its commitment of 100 percent satisfaction guaranteed so that all interactions customers have with Mrs. Fields Gifts are positive.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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